Aelga Unveils Fall New Products, Reaffirming Its Prowess in R&D and Design
On October 13th, Aelga—a brand dedicated to the independent R&D of kitchen and home goods (including storage jars, oil dispensers, spice containers, and waterware)—hosted an internal, small-scale fall new product launch event. Focused on the theme "Innovating for Kitchen Scenarios, Enhancing User Experience Through Design," this event not only gave the team their first look at the season’s trending new items but also showcased Aelga’s robust capabilities in kitchen and home product R&D and design through the products’ strengths in functionality, aesthetics, and technology. It laid a solid foundation for the brand’s market expansion plans at the 138th Canton Fair.
Though not open to the public, the launch event embodied Aelga’s high standards for quality and innovation in kitchen and home products. At the event, new products refined through multiple iterations—such as upgraded storage jars and food processors—were unveiled. Their minimalist designs aligned with current home aesthetics, and detailed improvements addressed key kitchen pain points, including leak-proof sealed lids and anti-drip technology for oil dispensers. Every design element reflected the team’s efforts and garnered enthusiastic attention from on-site colleagues.
According to Aelga’s R&D director, the team overcame core technical challenges in kitchenware during the new products’ development cycle:
1. **Materials**: The team conducted repeated tests on the safety and durability of various food-grade materials, ultimately selecting a custom material resistant to high and low temperatures.
2. **Craftsmanship**: Three iterations of molds were developed to optimize the sealing performance of storage jars, improving it by 20%.
Additionally, the team adjusted designs based on market research and user feedback—such as addressing users’ demand for "visibility" of stored items—achieving breakthroughs in both aesthetics and functionality. While some new products retained Aelga’s signature brand DNA of mixed-material designs, they also incorporated this year’s popular calming color palettes, accurately aligning with current kitchen and home aesthetic trends.
This launch event served not only as a validation of Aelga’s R&D achievements but also as a demonstration of its technical capabilities and innovative spirit. Aelga has long regarded independent R&D of kitchen and home products as its core competitiveness, building a professional R&D team and refining a mechanism covering "scenario research, design, testing, and optimization." The release of these new products reaffirms its expertise in the kitchen and home sector and boosts the team’s confidence in market performance. Moving forward, Aelga will continue to be R&D-driven, exploring the integration of trends with practical kitchen needs to launch more innovative products and inject momentum into its brand growth.
OUT BOOTH
•Tableware & Kitchenware Hall (Hall 1.2) : Booths K37-39, L11-12
•Glass Products Hall (Hall 14.1) : Booths F30-32, G12-14
