Aelga's Sensation at Canton Fair Phase II: Visual Allure & R&D Prowess
On October 23, 2025, during Phase II of the China Import and Export Fair (Canton Fair) at Guangzhou Pazhou Complex, Aelga's booths (A Area Hall 1.2: K37-39, L11-12; C Area Hall 14.1: F30-3, G12-14) became a magnet for global buyers. Its distinctive visual design and innovative homeware products turned the booth into a top draw, attracting purchasers from dozens of countries for consultations and cooperation talks.
Aelga's highly recognizable visual identity was the first standout—aligning with its core products (glassware, stainless steel items) to create a fresh, premium atmosphere. The central circular display stand, featuring scenario-based arrangements of star products like glass jars and water utensils under soft warm lighting, highlighted craftsmanship details and boosted visual appeal. "The elegant design reflects the brand's positioning and makes us eager to explore the products," noted a German buyer.
While visual design acted as a traffic magnet, solid R&D capability secured business opportunities. A key highlight was the new multi-functional heat-resistant glass jar: withstanding -20℃ to 150℃ for refrigeration and heating, its detachable patented press-seal lid solved common leakage and cleaning issues, drawing immediate bulk purchase intentions.
Tailored products for European, Southeast Asian, and Middle Eastern markets were also showcased. "We invest 8% of annual revenue in R&D with a 10-designer team, studying local habits to ensure market fit," said General Manager Johson. 30% of exhibited items were new releases in a year, including utility patent-winning designs.
On the first day, Aelga's intended transaction volume rose 35% year-on-year. "Canton Fair connects us to the world—we convey our brand via design and win trust through R&D," Johson added, noting plans to follow up with clients and gather feedback for future R&D.
As Phase II progresses, Aelga's popularity persists. Amid fierce global competition, its visual strength and R&D excellence expand international influence, making it a shining example of "Made in China" ingenuity.
